Sales and Marketing Services

Marketing Communications Collateral

• Fact Sheets
• One-page information sheet on each of the Chakela groups
• Provides a snap-shot of hotel locations, classification and contact details.
• Distributed to consortia, corporate agencies, corporations and Chakela members

Sales Activities

• Global exposure of the Chakela Hotels portfolio to the travel community; travel agents and the corporate market.
• Option to participate in:
  
  
  • Supranational Sponsored Sales Days
  • Regional Road Shows
  • Trade Shows - ITB (International Tourism Bourse), WTM (World Travel Market), NBTA (National Business Travel Association) and BTI (Business Travel International)
  • Partner Shows - BIT, FITOUR, TUR
  • GDS (Global Distribution System) Shows
  • Corporate and Leisure Agency Visits
  • Agent/Corporate Evening
  • Training Day and Workshops
• Consortia Contracting
• Corporate Contracting

Contracting Management Service

• Provision of online Contracting Centre which includes:
  
  
• Guidelines for successful RFP (Requests For Proposals) and Consortia Program Contracting.
• Consortia Fact Sheets.
• Access to Lanyon RFP (Requests For Proposals) Publisher.
• Help desk support throughout contracting period.
• Centralised RFP (Requests For Proposals) submission.  
• Opportunity to bid for entry into corporate programmes.

GDS (Global Distribution System) Marketing

• GDS (Global Distribution System) Electronic Marketing targeting GDS (Global Distribution System) and Web Partners.
• 4 GDS (Global Distribution System)partners: Sabre, Galileo, Worldspan and Amadeus.
• Text based messages and promotional descriptions to enhance awareness of our hotel product, encouraging travel agents to sell our hotel.
• Expert advice on free and paid advertising campaigns:
• Daily submission of news/promotions on all GDS (Global Distribution System)'free' marketing screens (Apollo/Galileo TD News, Amadeus News Page etc).
• Preparing of online GDS (Global Distribution System) marketing campaigns: message selection, text writing and price negotiation.

PR Service

• Dedicated PR focused on increasing Chakela’s and your profile amongst the international and Local travel trade.
• Monthly press releases.
• Trade journal interviews with our senior management.
• Surveys/Opinion polls.
• Free membership PR service.

Account Management

• Central and personalized point of contact
• South African and European presence with HQ in South Africa and offices in London
• North American presence
• Regional sales and account management (Continental Europe, The Americas, UK and Ireland , Nordic Countries).
• We speak your language - 12 nationalities speaking 7 languages.
• In-house support and advice - System technology support
• In-house support and advice- Sales and marketing
• Global reservation offices and help desk

Technology and Distribution

• Tailor made Web Booking Engine for groups and individual hotels. (Click here to view an example...)
• Next Generation Seamless online availability and reservation facility to all GDS (Global Distribution System) distributors - 600,000 terminals world wide.
• Next Generation Seamless connectivity to leading travel portals via ODD (Online Distribution Database) and ADS (Alternate Distribution System).
• Optional Interface Solution - Columbus CRS/PMS integrated option.

Benefits

• Having our own system "Columbus" ensures 'fast-to-market' enhancements and developments.  Mainframe platform ensures high up-time and fast response.
• Multiple/high resolution images of our hotels, distributed to all .coms connected to Columbus . 

• Marketing Intelligence and Booking Statistics 
• A selection of Weekly, Monthly and Year to Date reports reflecting reservation activity captured on a daily basis
• Frequent Management Reports, for the use of budgets and forecasting.
  
  
  • Consolidated by hotel
  • Per Hotel per rate code
  • Per hotel per source
  • Per Hotel Summary by Commission
  • Consolidated per travel agent
  • Per hotel per reservation
  • Per travel agent per reservation with commission
  • Per country summary 
• A selection of different reports available on request

1. We deliver higher room rates
2. Through an exclusive partnership with Supranational hotels we provide and administer the platform for entry into channel/s that deliver in excess of R2 Billion in revenues to the South African hospitality industry annually
3. Fully administer on behalf of affiliated hotels the following (One Entity to deal with)
   1. Rates, Room availability, and strategic advertising for:
      1. Global Distribution Systems
      2. All Internet Distribution Systems (e.g.Bookings.com etc.)
      3. Your individual website online booking Engine
4. Facilitate and administer your hotels access to the highly lucrative Global Corporate and Consortia contracting (Request For Proposals) segment
5. Administer and pay all Commissions and channel costs to all intermediaries on behalf of our affiliates
6. Facilitate the creation of a National hotel network to allow independent hotels and resorts to compete for lucrative corporate and consortia contracts
7. Ensure customer loyalty through providing a highly sought after cash rewards program
8. We sell our affiliates to the local corporate and travel trade through our national sales force
9. We do not in any way dilute your brand identity